Pay Per Click (PPC)
The digital world has grown the pay per click (ppc) model.
In this model the advertiser pays only if a "click" action has been taken and the customer has moved into the advertiser's possession.
Simple and clear You received visits to the site You paid, you did not receive Visits to the site You did not pay. The advertiser can measure the benefit of advertising and decide whether it is worthwhile to invest in the same advertising channel.
Seemingly everything is fine in the PPC model. There is a rewarding model for success and everyone should be happy.
Definition of click fraud :Click fraud are clicks on sponsored campaigns to harm competitors or to monetize.
"One of the methods of pricing online advertising is pay-per-click pricing, which means that the advertiser only pays if they click on their ad and according to their number, at a pre-determined pricing.
Click fraud occurs when online ads are intentionally clicked in order to inflate the ad owner's charge or end the advertising budget (when the maximum amount of clicks is reached, the ad will stop running). The scam may be performed manually or in a computerized manner that mimics the click-through operation. "
The methods used to carry out a click fraud attack
Manual Click Competitors – Advertise competitors who manually click on ads themselves to hurt competitors' budgets. There are words on Google that cost 100 NIS per click and there are also 200 NIS. Malicious clicks very quickly can end the budget.
Click Farm – Hiring people to manually click on ads is usually run by competitors, to remove PPC ads from the search engine result.
Bots – At least 40% of web traffic is from bots and some are built for click fraud.
Rationale for Click Fraud:
AdWords Competitors / Advertisers – Clicking on a competitor's ad eliminates its budget. And allows you to appear in advertising at lower costs.
AdSense Affiliates – Google has an affiliate program where it rewards clicks. The more they click on advertisements on the site, the more the partner earns
It is important to note that in any case Google earns and the more clicks Google earns more!
Is Google Fighting Click Fraud?
On the one hand Google benefits from the click fraud – more clicks more profits, on the other hand Google has a very big interest in fighting "click fraud":
Google's business model is pay per impression. There is no other business model where Google will be able to continue to rake in profits like in the PPC model,
It is important for Google to maintain the image of a decent and reliable company and it is likely that Google employees are decent and honest people
Click fraud scams advertisers, reduces competition and therefore reduces Google's profits.
In our opinion, there is no doubt that Google is doing everything it can to prevent click fraud.
Is it possible to prevent all fictitious clicks on your ads?
Google tries to be transparent, telling about the phenomenon and how it works against click fraud and against suspicious clicks.
Google works with advanced and sophisticated methods to prevent click fraud, and it is likely that Google has the capabilities to prevent quite a few inappropriate acts.
And yet there are quite a few advertisers who know they are paying for fictitious clicks.
Google claims that 10% of clicks are invalid and that it qualifies for them.
It is clear that the suppliers are higher than 10% and some claim that the number ranges from 20% to 30%.
Illegal clicks that can be prevented in about 80% of cases.
How to keep out of click fraud?
Malicious clicks can probably not be completely prevented.
There will always be a random click, random software or someone who clicks manually and cannot be located.
We need to remember that the PPC model always allows us to measure the benefit so that at the end of the day we know if the investment is worthwhile.
Therefore to protect yourself:
Improved statistics software must be implemented such as Google Analytics and check ROI on a daily basis.
Do not be afraid and seek explanations and refunds.
Drastic deviations in the level of return on investment are a good enough explanation that Google will win you over.
Use protection programming such as ClickCease malicious click protection software. .
For a free trial for 14 click on the image below and your competitors will stop clicking on you!